School of Business and Management

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BSc Marketing and Management

Key information

Programme code: 4G44

Start date: September 2016

Programme duration: 3 years (full time)

Fees (2017 entry): £9,250 (Home/EU); £15,900 (International), Click here for details about fees

Entry requirements

Programme description

Our BSc in Marketing and Management examines the marketing function, its interaction with the organisation and the rest of society. 

It will enable you to build specialist knowledge in the areas of marketing, marketing strategy and communications and develop skills in marketing methods and techniques that are specifically appropriate for marketing professionals.  

This programme is ideal for students wishing to follow a professional career in marketing or management, marketing analytics, merchandising, sales management and consumer policies. Marketing practitioners are valued in corporate, public and third sector organisations. marketing practitioners

You will graduate well-prepared to take up the challenge of addressing complex marketing and management issues in your future work. Specific examples of modules available are listed below. As the School grows the number of modules on offer to students will be expanding.

Year 1 (Level 4)
Semester A
Year 1 (Level 4)
Semester B

Compulsory modules:

  • BUS106 Accounting for Business
  • BUS128 Applied Economics
  • BUS130 Business in Social and Historical Context
  • BUS136 Marketing Principles

Compulsory modules:

  • BUS131 Fundamentals of Management Studies & Skills
  • BUS132 Work and Employment in Context
  • BUS133 Organisation Studies
  • BUS135 Quantitative Analysis for Business


Year 2 (Level 5)
Semester A
Year 2 (Level 5)
Semester B

Compulsory modules:

  • BUS226 Strategic Marketing
  • BUS240 Services Marketing

Elective modules:

  • BUS002 Operations Management
  • BUS007 Research Methodology
  • BUS205 Business Law
  • BUS208 Microeconomics for Managers
  • BUS212 Ethics and Business
  • BUS220 Persuasive Strategies in Marketing
  • BUS223 Technologies in the Workplace
  • BUS230 Entrepreneurial Learning
  • BUS231 Advanced Data Analytics
  • BUS2XA* Evidence-based Management

Compulsory modules:

  • BUS213 Advertising
  • BUS227 International Marketing

Elective modules:

  • BUS014 Human Resource Management
  • BUS215 Occupational Psychology
  • BUS216 Advanced Accounting
  • BUS229 Quantitative Research Methods and Data Analytics
  • BUS233 Creative Industries
  • BUS235 International Business Finance
  • BUS236 Psychology of Leadership
  • BUS237 Corporations and Social Responsibility
  • BUS2XB* Responsible Leadership
  • BUS2XC* European Business Context



Year 3 (Level 6)
Semester A
Year 3 (Level 6)
Semester B

Compulsory module:

  • BUS318 Consumer Psychology
  • BUS316 Social and Political Marketing

Elective modules:

  • BUS302 Organisations and Identity
  • BUS305 Managing Diversity
  • BUS314 Dissertation (both semesters)
  • BUS317 Organisational Change and Development
  • BUS326 Global Supply Chains
  • BUS330 Macroeconomic Modelling and Policy







*Course Code TBC

Compulsory modules:

  • BUS300 Innovation and Entrepreneurship
  • BUS320 Employment Relations
  • BUS335 Business to Business and Relationship Marketing
  • BUS3XD Digital Marketing

Elective modules:

  • BUS311 Social Network Analysis
  • BUS314 Dissertation (both semesters)
  • BUS231 Business and Social Approaches to Social Media
  • BUS322 Managing Knowledge-based Organisations
  • BUS327 Gender, Management and Leadership
  • BUS329 Corporate Law and Governance
  • BUS331 Company Valuation
  • BUS336 Social Reporting and Accountability
  • BUS337 Business Computing
  • BUS3XA Business Incubators and Start-ups
  • BUS3XB Evidence-based Management Critically Appraised Topic Project
  • BUS3XC Mentoring and Coaching




The BSc in Marketing and Management is a three-year degree, taught within the College’s modular system. You are expected to take eight modules in each year, each of which is normally assessed by a combination of coursework and/or an examination in May or June. You will therefore normally have taken 24 modules in completing your degree. The modular system allows much more flexibility than the traditional system. Subject to meeting a module’s prerequisites, you may in principle choose from modules taught in the School of Business and Management, as well as those from all other Schools and Departments in the College (except the School of Medicine and Dentistry). You will need to make sure, however, that your choice of modules is consistent with the structure of the Business and Management degree, and modules taken outside the School should be complementary to your main studies. Your personal academic adviser will guide you through this process and approve your module choices.

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