Tel: +44 (0)20 7882 8570
Location: Mile End, Bancroft Building, Room 4.23
1st Supervisor: Professor Ahu Tatli
2nd Supervisor: Dr Mustafa Ozturk
3rd Supervisor: Dr Ishani Chandrasekara
"Social media and the entrepreneurial female identity"
Technology has become a crucial part of our everyday lives. In reference to Social Media, what use to be considered as entertainment has now progressed into what many consider as a fundamental element of their daily lives. This dependency has affected our style of communication, our interaction with the outside world and even our self-representation. Inspired by the work by Helene Ahl, my research seeks to address the way in which female entrepreneurs represent their entrepreneurial persona and how social media influences the self-representation. The study primarily focuses on how the Sri Lankan female entrepreneurs emancipate from the cultural stereotypes through the identity shift occurring through social media.
In relation to the objectives of the study and the research gaps identified, the current research contribution will be threefold. The primary contribution will be the domain of gender studies. Past feminist studies have addressed issues which have contributed majorly in separating the female identity from the male identity, giving it an identity beyond a mere reflection of the male persona. The current research will further contribute to this discussion by exploring the differentiating identity of the south Asian female entrepreneur.
Secondly, the research will contribute to entrepreneurship studies. Past literature excessively refers to characteristics of an entrepreneur, this has been argued to marginalize female entrepreneurs. The current research hopes to provide insight into the differentiating characteristics of the Asian female entrepreneurs.
Thirdly it will contribute to media studies. This will emerge from the domain of gender studies and provide explanations as to how social networking platforms influence self-perception and self-projection. It will lay the groundwork for future research into subdomains such as Feminist Human Computer Interaction (HCI).