1st Supervisor: Dr Martha Prevezer
2nd Supervisor: Dr Giuliano Maielli
Project Title: "Business Model Renewal in Mature Industries: An Empirical Investigation"
Project Description: This empirically-driven research focuses on business model formation in manufacturing firms. His multiple case-study approach includes raw material producers, system integrators and OEMs, and revealed triggers and patterns for business model renewal initiatives. During his fieldwork he conducted around 40 in-depth semi-structured interviews with senior managers and key informants in the UK, Spain, Italy, Germany, Sweden, Luxembourg, Poland, Brazil, Mexico and the USA. Jorge's interests and background are related to industrial marketing, product management, strategic pricing, management consultancy, corporate strategies and business modelling.