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Dr Christopher Miles

Lecturer in Marketing and Communications

Tel: +44 (0)20 7882 2704
Location: Mile End, Bancroft Building, 4.20


Christopher  Miles

Office Hours: Thursday 10.00 - 12.00pm


Undergraduate teaching:

BUS220 - Persuasive Strategies in Marketing

Postgraduate teaching:

BUSM044 - E-Marketing


Research interests:

Chris Miles' research concentrates on the interface between marketing communications, communication theory, and discourse studies. He has published work on marketing communication models, alternative perspectives on advertising effects, rhetorical strategies in marketing writing, instantiations of viral marketing in Japanese horror literature, and discourses of identity in esoteric movements. Chris' book Interactive Marketing: Revolution or Rhetoric?, published in 2010 by Routledge, investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing theory and practice.


Journal Articles:

2009  “Response: A Quick Game of Rho-Sham-Bo with the Four Horsemen of the Apophasis”. Rhetoric Society Quarterly (ISSN 0277-3945), Vol. 39, No. 4, 2009.

2008  “Occult Retraction: Cornelius Agrippa and the Paradox of Magical Language”. Rhetoric Society Quarterly (ISSN 0277-3945), Vol. 38, No. 4, 2008.

2007 "A Cybernetic Communication Model for Advertising". Marketing Theory (ISSN 1470-5931), Vol. 7, No. 4, 2007.

2006 "Journey into the Neither-Neither: Austin Osman Spare and the construction of a shamanic identity". The Pomegranate: The International Journal of Pagan Studies (ISSN 1528-0268), Vol. 8, No. 1, 2006.

2006  "The Excluded Environment: preliminary remarks towards a systems theory of literature". Cybernetics and Human Knowing. (ISSN 0907-0877), Vol. 13, No. 1, 2006.

2004 “The Prospect and Schizogenesis: a Batesonian perspective on the implications of the double bind in advertising messages”. Marketing Theory (ISSN 1470-5931), Vol. 4, No 4, 2004.

2004 “The Code of Despair: Explicate Order and the Liar Paradox in James Thomson’s The City of Dreadful Night”. Published in the online journal Perspectives: interdisciplinary work in the humanities, Issue 2, Article 1, September 2004.

Books & Chapters: 

2010 Interactive Marketing: Revolution or Rhetoric? London:  Routledge (ISBN10: 0-415-80171-0 [hbk]).

2010 “From Gene to Meme: the rhetoric of thought contagion in Koji Suzuki’s Ringu cycle” in K. Lacefield (ed.)  The Scary Screen: Media Anxiety in The Ring, Aldershot: Ashgate.

PhD Supervision

Public engagement

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