School of Business and Management

Staff menu

Dr Christopher Miles

Lecturer in Marketing and Communications

Tel: +44 (0)20 7882 2704
Location: Mile End, Bancroft Building, 4.20


Christopher  Miles

Office Hours: Wednesday 10.00 - 12.00pm


Undergraduate teaching:

Postgraduate teaching:


Research interests:

Chris Miles' research concentrates on the interface between marketing communications, communication theory, and discourse studies. He has published work on marketing communication models, alternative perspectives on advertising effects, rhetorical strategies in marketing writing, instantiations of viral marketing in Japanese horror literature, and discourses of identity in esoteric movements. Chris' book Interactive Marketing: Revolution or Rhetoric?, published in 2010 by Routledge, investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing theory and practice.


Journal Articles:

In press “Ericksonian Therapy as a Grounding for a Theory of Persuasive Marketing Dialogue”, Marketing Theory (Special Edition on Psychoanalysis in Marketing).

2014 “Rhetorical Strategies in the Foundational Text of the Service-Dominant Logic”. Journal of Organisational Change Management, Vol 27, No. 5, 744-755.

2014 “The Rhetoric of Managed Contagion: metaphor and agency in the discourse of viral marketing”. Marketing Theory, Vol 14, No. 1, 3-18.

2013 “Persuasion, Marketing Communication, and the Metaphor of Magic”. European Journal of Marketing, Vol. 47, No. 11/12, 2002-2019.

2013 “Deconstructing the Meerkat: fabular anthropomorphism, popular culture, and the market’. Journal of Marketing Management, Vol. 29, No. 15/16, 1862-1880. Co-authored with Yasmin Ibrahim.

2013 “Customised Communication and the Mouse-Click Generation: Between Consumer Empowerment and Vulnerability”. Knowledge Management – An International Journal, Vol. 12, No. 4, 1-11. Co-authored with Yasmin Ibrahim.

2009 “Response: A Quick Game of Rho-Sham-Bo with the Four Horsemen of the Apophasis”. Rhetoric Society Quarterly, Vol. 39, No. 4, 387-392.

2008 “Occult Retraction: Cornelius Agrippa and the Paradox of Magical Language”. Rhetoric Society Quarterly, Vol. 38, No. 4, 433-456.

2007 "A Cybernetic Communication Model for Advertising". Marketing Theory, Vol. 7, No. 4. 307-334.

2006 "Journey into the Neither-Neither: Austin Osman Spare and the construction of a shamanic identity". The Pomegranate: The International Journal of Pagan Studies, Vol. 8, No. 1, 54-83.

2006  "The Excluded Environment: preliminary remarks towards a systems theory of literature". Cybernetics and Human Knowing, Vol. 13, No. 1, 19-33.

2004 “The Prospect and Schizogenesis: a Batesonian perspective on the implications of the double bind in advertising messages”. Marketing Theory, Vol. 4, No 4, 267-286.

2004 “The Code of Despair: Explicate Order and the Liar Paradox in James Thomson’s The City of Dreadful Night”. Published in the online journal Perspectives: interdisciplinary work in the humanities, Issue 2, Article 1, September 2004.

Books & Chapters:

2010 Interactive Marketing: Revolution or Rhetoric? London:  Routledge (ISBN10: 0-415-80171-0 [hbk]).

2010 “From Gene to Meme: the rhetoric of thought contagion in Koji Suzuki’s Ringu cycle” in K. Lacefield (ed.)  The Scary Screen: Media Anxiety in The Ring, Aldershot: Ashgate.

PhD Supervision

Current Doctoral Students
1st Supervisor - Charles Howarth, Muhammad Riaz (PT)

Public engagement

Bookmark and Share
Return to top