Dr Bernadette Kamleitner
Senior Lecturer in Marketing
Roles: MSc Marketing Programme Director
Tel: +44 (0)20 7882 7469
Fax: +44 (0)20 7882 3615
Location: Mile End, Francis Bancroft Building, Room 4.25e
Email: b.kamleitner@qmul.ac.uk
Research interests:
Bernadette's research focuses on how consumers experience financial transactions and consumer decision making. As reflected in her publications, her work has consistently crossed disciplinary borders and her theories link insights from psychology, marketing and behavioural economics. She presently develops and tests theoretical frameworks of two aspects of consumers' transaction experiences. The first framework captures antecedents and consequences of cost-benefit associations in different transaction contexts. The second framework focuses on the role of 'feelings of ownership' in consumer decision making. Apart from these topics, Bernadette Kamleitner's research has covered a number of related issues such as the perception of euro prices, psychological aspects of loan taking and mental accounting processes.
Publications:
Peer-reviewed Journal Articles:
Hoelzl, E., Kamleitner, B., & Kirchler, E. (forthcoming 2011). Loan repayment plans as sequences of instalments. Journal of Economic Psychology, Corrected Proof, available online.
Kamleitner, B. (forthcoming 2011). When imagery influences spending decisions: the role of ownership simulations. Journal of Psychology.
Kamleitner, B., Korunka, C., & Kirchler, K. (forthcoming 2012). Tax Compliance of Small Business Owners: A Literature Review and Conceptual Framework. International Journal of Entrepreneurial Behaviour and Research.
Kamleitner, B., Hornung, B., & Kirchler, E. (2011). Over‐indebtedness and the interplay of factual and mental money management: An interview study. New Zealand Economic Papers, 45(1), 139 ‐ 160.
Kamleitner, B., Hoelzl, E., & Kirchler, E. (2010). Experiencing costs and benefits of a loan transaction: The role of cost‐benefit associations. Journal of Economic Psychology, 31(6), 1047‐1056.
Kamleitner, B., Hornung, B., & Kirchler, E. (forthcoming). Over-indebtedness and the interplay of money management and mental accounting: An interview study. New Zealand Economic Papers.
Hoelzl, E., Pollai, M. & Kamleitner, B. (2009). Experience, prediction and recollection of loan burden. Journal of Economic Psychology, 30(3), 446-454.
Kamleitner, B. & Hoelzl, E. (2009). Cost-benefit-associations and financial behavior. Applied Psychology: An International Review, 58(3), 435-452.
Kamleitner, B., Dhami, M.K., & Mandel, D.R. (2009). Gambling for a discount: Preferring discount per item to discount per purchase? Advances in Consumer Research 36, 566-567.
Kamleitner, B., Hoelzl, E., & Kirchler, E. (2009). Cost-Benefit Associations and their Influence on Loan Experience. Advances in Consumer Research 36, 607-608.
Kirchler, E., Hoelzl, E., & Kamleitner, B. (2008). Spending and credit use in the private household. Journal of Socio-Economics, 37(2), 519-532.
Hofmann, E., Kirchler, E., & Kamleitner, B. (2007). Consumer Adaptation Strategies: From Austrian Shilling to the Euro. Journal of Consumer Policy, 30(4), 367-381.
Kamleitner, B., & Kirchler, E. (2007). Consumer credit use: a process model and literature review. European Review of Applied Psychology, 57(4), 267-283.
Hofmann, E., Kamleitner, B., Kirchler, E & Schulz-Hardt, S. (2006). Kaufkraftschwund nach der Währungsumstellung: Zur erwartungsgeleiteten Wahrnehmung des (T)Euro. [Loss in purchase power after the currency change over: The expectancy driven perception of the (T)Euro.] Wirtschaftspsychologie, 8 (1), 98-108.[1]
Kamleitner, B., Hofmann, E. & Kirchler, E. (2006). Preisverständnis und subjektive Bewertung des Euro: Überblick über empirische Befunde. [Price comprehension and subjective evaluation of the Euro: An overview of empirical studies.] Wirtschaftspsychologie, 8 (1), 83-97.
Kamleitner, B. & Kirchler, E. (2006). Personal loan users' mental integration of payment and consumption. Marketing Letters, 17(4), 281-294.
Kirchler, E., Hofmann, E., & Kamleitner, B. (2006). L’euro tra aspettative e processi di adattamento. Psicologia Sociale, 2, 255-284.
Book Chapters:
Kamleitner, Bernadette. (2009). Cost-Benefit-Associations: A powerful but understudied construct. In Felix Saito (Ed.), Consumer Behavior, (pp. 227-237). Hauppauge, NY: Nova Science Publishers.
Other Publications:
Kamleitner, B., Hornung, B., & Kirchler, E. (2010). Over-indebtedness and the interplay of money management and mental accounting: An interview study. Working Paper 34, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research. Available at: http://econpapers.repec.org/paper/cgswpaper/
Kamleitner, B. (2008). Annahmen der Ökonomie vs. Erkenntnisse der Psychologie: Hintergrund, Konzepte und kritische Analyse der neoklassischen Mikroökonomie. [Economic assumptions vs. psychological findings: Background, concepts and a critical analysis of neoclassical micro-economy.]Vdm Verlag Dr. Müller.
Kamleitner, B. (2008). Coupling: The implicit assumption behind sunk cost effect and related phenomena. Working Paper 22, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research. Available at: http://econpapers.repec.org/paper/cgswpaper/
Kamleitner, B. (2008). Mental Ownership: An imagery content with consequences for consumer behavior. Unpublished PhD Thesis, Department of Marketing Management, Vienna University of Economics and Business Administration.
Kirchler, E., Wahl, I., Hölzl, E., Kamleitner, B., Kastlunger, B., Korunka, C., Kubicek B., & Mühlbacher, S. (2007). Arbeits-, Organisations- und Wirtschaftspsychologie: Forschungsthemen an der Universität Wien [Work, Organizational and Economic Psychology: Research topics at the University of Vienna]. Psychologie in Österreich, 27 (3).
Kamleitner, B. (2006). Mental Accounting Structures for Payment and Consumption: An Analysis in the Context of Consumer Credit. Unpublished PhD Thesis, Department of Psychology, University of Vienna.
Kamleitner, B. & Capuder, T. (2006). Intrapsychische Prozesse der Kreditnahme. Eine Verknüpfung qualitativer und quantitativer Aspekte. [Mental processes of loan usage. A combination of qualitative and quantitative aspects.] Beiträge zur qualitativen Inhaltsanalyse, Psydok. Available at http://psydok.sulb.uni-saarland.de/volltexte/2006/584/
Kirchler, E. & Kamleitner, B. (2006). Kaufen in der Konsumgesellschaft [Purchasing in the Consumer Society]. ASB-Informationen, 54, 1-6.
Undergraduate teaching:
Courses delivered:
BUS318: Consumer Psychology
Postgraduate teaching:
Courses delivered:
BUSM058: Understanding Consumer Behaviour