Dr Jieke Chen
Lecturer in Marketing
Email: Jieke.firstname.lastname@example.orgTelephone: +44 (0)20 7882 6478Room Number: 3.28F Bancroft Building, Mile End Campus
Dr Jieke Chen is a Lecturer in Marketing at Queen Mary University of London. Before joining Queen Mary, she worked as a part-time teaching fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School. She has a BSc degree in Statistics from Xi’an Jiao Tong University and MSc in Statistics and Operational Research from University of Edinburgh.
Research Methods for Marketing (BUSM098)
International Marketing Strategy, International Business, Strategic Optimisation, Antecedents of Export Performance, Innovation
Chen, J., Sousa, C. M., & He, X. (2016). The determinants of export performance: a review of the literature 2006-2014. International Marketing Review, 33(5), 626-670.