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Dr Jieke Chen

Jieke

Lecturer in Marketing

Email: Jieke.chen@qmul.ac.uk
Telephone: +44 (0)20 7882 6478
Room Number: 3.28F Bancroft Building, Mile End Campus

Profile

Dr Jieke Chen is a Lecturer in Marketing at Queen Mary University of London. Before joining Queen Mary, she worked as a part-time teaching fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School. She has a BSc degree in Statistics from Xi’an Jiao Tong University and MSc in Statistics and Operational Research from University of Edinburgh.

Teaching

Research Methods for Marketing (BUSM098)

Research

Research Interests:

International Marketing Strategy, International Business, Strategic Optimisation, Antecedents of Export Performance, Innovation

Publications

Chen, J., Sousa, C. M., & He, X. (2016). The determinants of export performance: a review of the literature 2006-2014. International Marketing Review, 33(5), 626-670.

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