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Dr Alexander Leischnig


Reader in Marketing

Telephone: +44 (0)20 7882 6997
Room Number: Bancroft Building, Room 3.28E


Alexander Leischnig is Reader in Marketing at the School of Business and Management. He joined Queen Mary University of London in September 2017. Previously, he had academic positions at University of Bamberg and Freiberg University of Technology in Germany. Alexander’s research interests are in the areas of alliance management, sales management, relationship management and business digitisation, and cover topics of both business-to-business marketing and business-to-consumer marketing. He is currently Visiting Professor at universities in Germany and Switzerland and he serves as an Associate Editor for the Journal of Global Scholars of Marketing Science. In addition, Alexander collaborates with business partners from different industries, such as manufacturing, online, retail, and service industries, on a number of marketing and management topics.



BUS226 Strategic Marketing

BUSM094 Introduction to Marketing Theory and Concepts


Research Interests:

Alliance management

Sales management

Relationship management

Business digitisation


Recent journal articles:

Leischnig, A., & Woodside, A. (2017). Who approves fraudulence? Configurational causes of consumers' unethical judgments. Journal of Business Ethics, forthcoming.

Leischnig, A., & Geigenmüller, A. (2017). When does alliance proactiveness matter to market performance?. Industrial Marketing Management, forthcoming.

Ivens, B., Leischnig, A., Pardo, C., & Niersbach, B. (2017). Supplier firms' key account management capability. Industrial Marketing Management, forthcoming.

Leischnig, A., Niersbach, B., Ivens, B., & Pardo, C. (2017). Mind the gap: A process model for diagnosing barriers to key account management implementation. Industrial Marketing Management, forthcoming.

Zaefarian, G., Kadile, V., Henneberg, S., & Leischnig, A. (2017). Endogeneity bias in marketing research: Problem, causes and remedies. Industrial Marketing Management, 65, 39-46.


Recent book chapters:

Geigenmüller, A., & Leischnig, A. (2017). A configurational perspective on alliance management capabilities. in: Das, T. K. (Ed.), Managing alliance portfolios and networks. Information Age Publishing, 71-90.

Leischnig, A., Ivens, B., Wölfl, S., & Hein, D. (2017). Service digitization - Review of the literature and research agenda. in: Bruhn, M. & Hadwich, K. (Hrsg.), Dienstleistungen 4.0, Forum Dienstleistungsmanagement. Wiesbaden, 43-59.


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