BUSM145 Research Methods for Management
Dr Valeria Cavotta
The module will provide a foundation in Research Methods for students for their dissertations. It will instruct them in how to put together a research proposal, how to draw out objectives of research, how to undertake literature reviews, how to assess suitable research methods to use. In terms of research methods, the course covers both qualitative methods such as case studies, questionnaires, surveys and interview techniques and an introduction to quantitative methods and data analysis. By the end of the course students will know how to put together their own research proposal and will have done some preliminary analysis of literature, assessment of data required and methods to be used.
Indicative reading list
Punch, K. (2014), Introduction to Social Research – Quantitative and Qualitative Approaches, 3ed, Sage Publication
Lee, N. & Lings, I. (2008), Doing Business Research: A Guide to Theory and Practice, Sage Publications
For those who decide to pursue a quantitative dissertation we recommend the following comprehensive textbook for quantitative research
Field, A. (2013): Discovering Statistics Using SPSS, 4ed, Sage Publication