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Key Info

Start date: September 2012
Course duration: 1 year
Programme: Full-time
Awarding institution: University of London
Fees (2012 entry):
£9,500 (Home/EU)
£15,000 (International)
Entry requirements
Postgraduate careers

"Queen Mary actively seeks students’ opinions to continuously provide the best student experience possible."
Dr Bernadette Kamleitner, Senior Lecturer in Marketing

Feedback and Profiles

"The best thing about the programme is the experienced staff - they are very friendly as well."
Suhas Abrol, MSc Marketing 2010/11

"The programme explored different cultures, lifestyles and beliefs which aided my understanding of marketing in a variety of international scenarios - this was particularly helpful to me."
Thais Mc Gowan, MSc Marketing 2009/10, currently Brand Manager at Unilever Caribbean Limited

"Companies such as the one I work in expect their employees to have excellent attention to detail, great communication and IT skills, and good marketing knowledge."
Amir Jalaly, MSc Marketing 2009/10, currently Category Analyst at Kantar Worldpanel

MSc Marketing

Programme code: N1Q2

Programme description

This programme will provide a comprehensive knowledge of issues, theories and the working practices connected with the dynamic and increasingly important field of marketing in the global business arena.

This programme is ideal for both graduates and professionals who are interested in a career in marketing or who wish to widen their knowledge and competencies in this field.

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Overview

Programme outline

Teaching and assessment

Entry requirements

Contacts

Overview

This programme is unique in its emphasis on the relationship between marketing and other social phenomena such as elections and the culture of consumption. You will examine the processes of globalisation and its impact on multinational enterprises and national firms. You will also compare strategies involved in marketing, examine the role played by marketing communication, discuss the contemporary debate over marketing ethics and contrast different approaches to the study of marketing. By the end of the course, you will have developed a comprehensive knowledge of the issues, theories and the working practices connected with this dynamic field.

Key features:

This programme will introduce you to the fundamental theories that underpin developments in marketing practice and strategy
You will gain an understanding of the nature of global brands and their role in creating relationships in a global market
You will learn about the centrality of consumers as crucial stakeholders
You will learn about qualitative and quantitative research methods and how to design marketing strategies

Programme outline

The core modules for this programme are:

The compulsory modules for this programme are:

A CORE module must be taken and passed. A COMPULSORY module must be taken.

You will also select two Optional modules* from the following:

* The range of optional modules may vary from year to year. The School reserves the right to withdraw one or more of the optional modules if there is insufficient student interest.