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Social and Political Marketing (BUS316)

Semester: B
Level: 6
Module code: BUS316
Module organiser: Dr Arianna Bove

Module Overview

The module seeks to develop students understanding of effective social and political marketing. We tackle specific marketing problems facing today's political public sector: The relationship between voters and government, and the degree to which political communication is able to influence in the context of a sophisticated and media-aware society.  The mixed track record of success and failure in the use of marketing techniques by government, single-issue groups and public sector organizations.

The module builds on contemporary cases to develop both theoretical and practical perspectives on public/ political marketing. It is particularly relevant to those with an interest in the use of propaganda and political lobbying; public sector organisations, and the not-for-profit sector, including pressure groups, social cause, and other charities.

Assessment

  • Coursework 80%
  • Group presentation 30%

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